Engagement & Usage
Who keeps coming back, and how often
Daily, weekly, and monthly active usage, the stickiness ratio behind it, and how the user base breaks down from Power users to Dormant.
DAU
2,140
Week of Jun 29, 2026
WAU
5,230
Week of Jun 29, 2026
MAU
9,640
Week of Jun 29, 2026
Stickiness (DAU ÷ MAU)
22.2%
+4.0 pts since January
Active users
Weekly snapshots, January–June 2026.
DAU grew from 1,420 to 2,140, WAU from 3,980 to 5,230, and MAU from 7,810 to 9,640 between January and June 2026.
User segments
Current monthly active base of 9,640 users — 24% are At Risk or Dormant.
- Power: 1,350 users (14% of base)
- Core: 3,280 users (34% of base)
- Casual: 2,700 users (28% of base)
- At Risk: 1,250 users (13% of base)
- Dormant: 1,060 users (11% of base)