Executive Brief
The state of the product, in one screen
The North Star metric, headline KPIs, and anything that needs an executive's attention this cycle — every figure computed from the same data as the detail screens.
64.0%
Signed Up → Activated · trailing 90 days
22.2%
DAU ÷ MAU, latest week
101.6%
June, existing-base retention
94 h
Across 4 shipped AI initiatives
North Star
Weekly Active Users
5,230+31.4% since January
Weekly Active Users grew from 3,980 in January 2026 to 5,230 in June 2026.
Needs attention
Initiatives rated Monitor or Underperforming by the impact engine.
- +4 ptsUnderperformingMobile Push Re-engagementStandard
Opt-out rates capped reach within two weeks; the users it did reach rarely returned twice.
- +4 ptsUnderperformingIn-App Gamification BadgesStandard
Novelty faded within two weeks and badges never connected to anything users valued — sunset candidate.
- +16 ptsMonitorUsage-Based Pricing MigrationStandard
Expansion revenue is strong, but fewer accounts opted into the new meters than the model assumed.
- +23 ptsMonitorAI Support Ticket SummarizerAI
Adoption is solid but concentrated in one support pod; the other pods still paste threads manually.