Adoption & Activation
From signup to habit
How new accounts move through the Signed Up → Activated → Habitual funnel, and how quickly shipped initiatives are being picked up.
Activation rate
64.0%
Signed Up → Activated
Habit rate
54.3%
Activated → Habitual
Signup → habit
34.8%
End-to-end funnel conversion
Activation funnel
Trailing 90-day signup cohort.
- Signed Up: 12,400 users
- Activated: 7,940 users
- Habitual: 4,310 users
Adoption by initiative
Share of the relevant workflow using each initiative, baseline vs. today.
| Initiative | Type | Baseline | Current | Lift | Status |
|---|---|---|---|---|---|
| AI Jira Triage AssistantPriya Raghavan | AI | 12% | 64% | +52 pts | Strong Impact |
| Self-Serve Onboarding RedesignMarcus Bell | Standard | 18% | 55% | +37 pts | Strong Impact |
| AI Release Notes DraftingElena Sokolova | AI | 8% | 51% | +43 pts | Strong Impact |
| Usage-Based Pricing MigrationMarcus Bell | Standard | 30% | 46% | +16 pts | Monitor |
| AI Executive Brief GeneratorElena Sokolova | AI | 10% | 41% | +31 pts | Strong Impact |
| AI Support Ticket SummarizerDana Whitfield | AI | 15% | 38% | +23 pts | Monitor |
| Mobile Push Re-engagementJonah Kim | Standard | 22% | 26% | +4 pts | Underperforming |
| In-App Gamification BadgesJonah Kim | Standard | 5% | 9% | +4 pts | Underperforming |